Click the comments link on any story to see comments or add your own.
Subscribe to this blog
12 Jun 2005
Marketers are not all stupid or immoral, despite frequent claims to the contrary in the anti-spam community. But when they try their hand at on-line marketing many of them make what seem like obvious mistakes, due to false analogies between e-mail and other media.
I wrote this note over a year ago, but it's just as relevant today, particularly as CAN SPAM encourages some who were sitting on the fence to give it a try.
My other sites
© 2005-2018 John R. Levine.
CAN SPAM address harvesting notice: the operator of this website will not give, sell, or otherwise transfer addresses maintained by this website to any other party for the purposes of initiating, or enabling others to initiate, electronic mail messages.