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12 Jun 2005

What is it with marketers? Email

Marketers are not all stupid or immoral, despite frequent claims to the contrary in the anti-spam community. But when they try their hand at on-line marketing many of them make what seem like obvious mistakes, due to false analogies between e-mail and other media.

I wrote this note over a year ago, but it's just as relevant today, particularly as CAN SPAM encourages some who were sitting on the fence to give it a try.

... read the mini-paper on-line
... mini-paper printable version


posted at: 16:11 :: permanent link to this entry :: 0 comments
Stable link is https://jl.ly/Email/mkt.html

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CAUCE
Criminal Abuse of Domain Names: Bulk Registration and Contact Information Access
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A keen grasp of the obvious
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306 days ago

Related sites

Coalition Against Unsolicited Commercial E-mail

Network Abuse Clearinghouse



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