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Home :: Email
12 Jun 2005
Marketers are not all stupid or immoral, despite frequent claims
to the contrary in the anti-spam community.
But when they try their hand at on-line marketing many of them make
what seem like obvious mistakes, due to false analogies between e-mail
and other media.
I wrote this note over a year ago, but it's just as relevant today,
particularly as CAN SPAM encourages some who were sitting on the fence
to give it a try.
... read the mini-paper on-line
... mini-paper printable version
posted at: 16:11 :: permanent link to this entry ::
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