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12 Jun 2005
Marketers are not all stupid or immoral, despite frequent claims to the contrary in the anti-spam community. But when they try their hand at on-line marketing many of them make what seem like obvious mistakes, due to false analogies between e-mail and other media.
I wrote this note over a year ago, but it's just as relevant today, particularly as CAN SPAM encourages some who were sitting on the fence to give it a try.
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