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30 Sep 2016

One-click unsubscription Email

Unsubscribing from mailing lists is hard. How many times have you seen a message "please remove me from this list," followed by two or three more pointing out that the instructions are in the footer of every message, followed by three or four more asking people to not send their replies to the whole list (all sent to the whole list, of course,) perhaps with a final message by the list manager saying she's dealt with it?

For marketing broadcast lists, it's even worse because there's no list to write to. Messages are supposed to have an unsubscribe link (required by law in most places) which usually works except when it doesn't, or it leads to a web page making incomprehensible demands ("click here unless you want not to be removed only from this sender's mail") so for a lot of users it's easier just to click the junk button until the messages go away.

See more ...


posted at: 14:03 :: permanent link to this entry :: 0 comments
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