I like Verisign's characterization of this kind of malware as an insecure endpoint, the PC which is the endpoint of the conversation with the bank isn't actually under the control of the person who's using it. There's no question that straight phishes and malware are different problems, but they attack the same customers toward the same ends, and a lot of popular security strategies like those keyfob tokens that generate a different random number every minute are equally ineffective against both. There's also some overlap in implementation, e.g. phishes that direct you to a website that downloads malware.

We can usefully distiguish between offline and online attacks. An offline attack steals credentials for use later, while an online attack sits between you and the bank and does bad stuff in a session after you set it up. Offline attacks are deterred by changing the credentials from one session to the next. The keyfob is one expensive way to do it, but there are others. Most of my non-US bank accounts have two passwords where the bank only asks me for three randomly chosen letters of the second password each time I log in. I gather some European banks send their customers a printed list of one-time passwords, and you use one and cross it out each time you log in.

None of these are effective against online attacks, since the bad guys have a proxy that asks you the real questions from the bank and passes back your real answers, setting up a real session The problem is that there's an insecure endpoint, either a malware infected PC on your desk, or the proxy which you think is the bank and the bank thinks is you.

The solution either way is to switch to a secure endpoint. That's why I have suggested a hardware USB confirmation dongle with a screen and YES/NO buttons, where you set up the transaction on the insecure PC but the dongle has an encrypted connection to the bank. so the display on its screen and your push of the YES or NO button are secure. Another possibility is a confirmation phone call to a phone which is physically separate from your PC, where it reads you the transaction, and you press 1 for yes or 2 for no. (Attention Users! Do not use a softphone on your PC for confirmations!)

It seems to me that although the details are different, the fundamental problems and solutions are very similar, so it makes sense to consider them together.