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Home :: Email

18 Jan 2004

What is it with marketers? Email

Marketers are not all stupid or immoral, despite frequent claims to the contrary in the anti-spam community. But when they try their hand at on-line marketing many of them make what seem like obvious mistakes, due to false analogies between e-mail and other media.

I wrote this note over a year ago, but it's just as relevant today, particularly as CAN SPAM encourages some who were sitting on the fence to give it a try.

... read the mini-paper on-line
... mini-paper printable version


posted at: 01:07 :: permanent link to this entry :: 0 comments
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Topics


My other sites

Who is this guy?

Airline ticket info

Taughannock Networks

Other blogs

CAUCE
The AARP Are Spamming Again
23 days ago

Box of Meat
RIP JD Falk
78 days ago

A keen grasp of the obvious
Tourtière around the world
29 days ago

Related sites

Coalition Against Unsolicited Commercial E-mail

IRTF Anti-Spam Research Group

Network Abuse Clearinghouse



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