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28 Oct 2013

The DMA sends e-mail that's memorable, but not in a good way Email
The Direct Marketing Organization (DMA) is the trade association for companies that advertise by paper junk mail. They were the driving force behind the weak opt-out CAN SPAM act, which kept a much stronger California law from going into effect. For a while about a decade ago it sponsored a useless do-not-spam database which was supposed to solve the spam problem. But yesterday, the DMA reminded us how well they really understand e-mail marketing.

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posted at: 10:34 :: permanent link to this entry :: 0 comments
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CASL Comes into Force
121 days ago

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42 days ago

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Coalition Against Unsolicited Commercial E-mail

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