Internet and e-mail policy and practice including Notes on Internet E-mail

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Home 25 Feb 2010 Another reason not to buy mailing lists Email A recent online article in BtoB magazine about Sending e-mail when you don't have an opt-in has caused quite a stir in the online marketing and anti-spam community, but perhaps not for the reasons the author hoped. The article is about a company called Netprospex which sells and trades contact lists, for the specific purpose of marketing. Other people have noted that buying a list from them and mailing to it is a quick route to getting yourself booted off your provider, but I was idly wondering, since single messages to real people are generally OK, if their individual contacts were useful. See more ... posted at: 20:56 :: permanent link to this entry :: 1 comments Trackback link is http://jl.ly/Email/oojunk.trackback

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